With the New Year around the corner, many of us have begun reflecting on our personal resolutions for 2015: eating healthier, working out frequently, spending more time with family. But while we’ve thought about how to improve ourselves in the coming New Year – what about how to improve our lead generation strategies? Here are three methods to help your company ring in 2015 with a greater number of high-quality leads: Crafting a Story: “Brand storytelling” – or the creation of narratives to sell your business/ product to prospective clients – rapidly came to the forefront of lead  ...